Media Savvy Minibus Advertising
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Advantages Fast Facts

Poster panel locations:

  • Entrances
  • Emergency rooms
  • Pharmacies
  • Corridors
  • Doctor and nurse canteens
  • Lobbies
  • Lift waiting areas
  • Specialist centers
  • Clinics

Total number of geriatric day hospital attendances: 181,458

Source: Hospital Authority Statistical Report (2012-2013)

 

Audience Fast Facts

Total number of Accident and Emergency attendances: 2,253,310

Source: Hospital Authority Statistical Report (2012-2013)

Total number of general out patient attendances: 5,633,407

Total number of specialist out-patient attendances: 6,885,455

Source: Hospital Authority Statistical Report (2012-2013)

Total number of staff in Hospital Authority as at March 31, 2013: 64,213

Source: Hospital Authority Statistical Report (2012-2013)

 

Clients Fast Facts

Total number of hospital beds in Hospital Authority Institutions as at March 31, 2013: 27,153

Source: Hospital Authority Statistical Report (2012-2013)

Advantages

 

Effective medium
Because most patients in hospitals and clinics have to wait for consultation, advertising on these platforms have high retention rate compared to other platforms; healthcare professionals also pass by the same advertisement multiple times a day, making advertisement in hospitals and clinics a very effective medium.

 

Targeted marketing
Our panels inside hospitals and clinics surround target consumers in entrances, corridors, lobbies, waiting areas, lift lobbies, pharmacies, different treatment rooms and departments, allowing advertisers to promote their products to specific consumers based on the advertisement location and their campaign.

 

Customized Production
Our top notch professional in-house production team will help get your message installed and posted on our advertising panels and in a creative way. It is our way to ensure your message reach the audience effectively.


Advertising in our Hospital Media platform has high retention rate, especially
in waiting areas at the public hospital pharmacy awaiting room (like this in the picture).

 


 

Audience

Our advertising panel spaces in hospitals target millions of patients, medical providers and healthcare workers including doctors and nurses in a captive environment. Most people will see the advertisements many times during their stay in the hospital. In private hospitals and clinics, advertisers can target their advertisements toward higher income group of consumers.

 

Our unique advertising solution to deliver message for the your target audience:

 

Many patients, visitors and healthcare professionals pass by the same advertisement many times in a day.

 


 

Clients


Testimonials


"It is one of the direct channels to reach pregnant mothers, our target users."
-Tracy Wong, Fitti; Disposable Soft Goods Ltd

 

"Itʼs a good opportunity to reach target customers and itʼs also an effective way to build brand image... Eye catching posters located at outpatient department waiting areas can attract not only mothers-to-be but also general public attention."
-Joyce Ho, Product Marketing Manager, Sebamed; Mekim Limited

 

 

"The new jumbo poster format inside the public hospital sector is definitely good for us to promote our service inside HA hospitals. It displays our message in prime locations that we select...and they are located in areas with lots of patient and medical staff, which we believe will deliver significant impact for our campaign. This new enlarged poster format is very eye-catching, it has attracted a lot of passer-by¬s attention... Through this hospital media platform with Media Savvy, we have already received several enquiries from potential clients. We are very happy with the effect of the ads..."
-Aaron Chan, Director, Granyet (Shan Kin) Elderly Care Centre.

 

"We want to advertise in a place that catches the eyes of our target customers. Media Savvy hospital media matches our idea perfectly! We are happy to launch another campaign since the last campaign (with Media Savvy)was a very successful and effective one... The standard poster panels are located in prominent areas and the poster-on-wall positions are outstanding!"
-Yick Fai, General Manager, Kwong Cheong Lung (1978) Ltd.

 

 

Some of our hospital media clients